The deal comes five years after facility’s then-operator, Arena Group 2000, entered into a five-year, $2.5 million deal with Carlsbad-based ipayOne Inc., a discount real estate brokerage. The company, which spent lavishly on advertisement to promote its concept of charging 1 percent in sales commissions, later went out of business.Īrena Group 2000 then entered into a partnership with industry giant AEG Facilities, which has a controlling interest in the arena, under the name AEG Management San Diego. Valley View is a “proven entity that really views this relationship as an incredible marketing and branding opportunity,” said Ernie W. Hahn II, senior vice president and general manager of the venue. “It’s no secret that the casinos are some of the entities that even in this recession have the marketing dollars to spend on these types of partnerships.” “If I sound extremely excited at this point it’s because I am,” he said. Sycuan is emblazoned alongside other corporate sponsors at Qualcomm Stadium.
